At Waggle, I design visual assets across every brand touchpoint—digital, retail, and experiential. I create multi-channel campaigns that include paid and organic social content, email marketing, app and website updates, and in-store or event materials. I also design the seasonal catalogs, direct photoshoots, and produce a wide range of promotional pieces.
My work spans digital experiences, such as app design and Instagram content, as well as physical and print materials like trade show displays and direct mailers. I’ve also led key branding initiatives, including developing Waggle’s first comprehensive brand guidelines and creating the visual identity for our loyalty program. In every execution, I ensure the brand feels consistent, polished, and true to Waggle’s vision.
Black Friday 2024 Campaign - Digital Ads, Store Signage, & Emails
For Waggle’s biggest 2025 sale, I refined last year’s winning strategies and kept the creative direction intentionally simple. I produced 600+ ads across Facebook, Instagram, Google, and YouTube—ultimately delivering our largest and strongest-return campaign yet.
Brand Guidelines
I created Waggle’s first official brand guidelines, defining core elements like typography, color systems, logo usage, photography, iconography, and tone of voice. This comprehensive guide ensures consistency across all touchpoints, from social to packaging, and continues to evolve as the brand grows. I regularly update this document to reflect new campaigns, products, and creative direction.
Campaign Launches
For each product drop, I design and execute a multi-channel campaign—covering email, paid ads, organic social, website/app updates, and in-store materials. I create teaser, launch, segmented, and post-launch emails. On social, I produce carousels, Reel thumbnails, and retail collateral like event headers, stickers, and signage. I also refresh the website and app with updated imagery and copy to ensure a cohesive, engaging experience across all touchpoints.
Paid Ad Design
I create 100+ paid ads per collection, varying from text-focused designs, lifestyle imagery, and pattern-based sets. This variety helps test different creative angles and see what resonates best across platforms.
Email Campaign Design
I design all of Waggle’s email campaigns from teasers and launches to sales, collection showcases, and event promos delivered through Klaviyo to 200,000+ subscribers. I focus on creating a visually engaging experience that blends Waggle’s brand identity with product features and benefits.
Black Friday 2024 Campaign - Digital Ads, Store Signage, & Emails
For Waggle’s biggest sale of 2024, running three weeks, I developed 150+ ads across Facebook, Instagram, Google, and YouTube. The ads combined text-only designs, lifestyle photos, animations, and social overlays, following a “less is more” approach for maximum impact. Alongside paid media, I designed promotional emails