As the Marketing Designer at Waggle, I lead the visual execution for product launches, promotions, and events, creating designs that drive both revenue and brand loyalty.
My work spans digital and in-store channels, including high-performing social media ads, email campaigns that generate over $1M annually, impactful store signage, and seamless website/app updates. I designed assets that contributed to a 193% year-over-year increase in Black Friday/Cyber Monday sales. Whether animating ads, crafting interactive email designs, or managing print production across multiple store locations, I ensure a cohesive brand presence that captivates our audience and elevates their experience. I’m passionate about blending creativity with strategy to make a measurable impact on Waggle’s success.
Email Campaign Design
I design all of Waggle's email campaigns to showcase product launches, collections, sales, and in-person events, all delivered through Klaviyo. Waggle's emails are sent to 130,000+ subscribers. I focus on creating a visually engaging and cohesive experience that resonates with our audience, blending Waggle’s energetic brand identity with key product features and benefits.
1980 Miracle Hockey Team Collaboration
A notable campaign I designed for was the 1980 Miracle Hockey Team Collaboration. A standout achievement was the 1980 Collection Launch email, which outperformed even the Black Friday sale launch, bringing in $50K in sales on its own.
Event Activation Design
I design and order print signs for all Waggle Golf events, including store promotions, interactive in-store experiences, and our annual 24-hour Challenge Fundraiser. I designed our 24-hour Challenge Fundraiser website in Classy and using custom code. A key aspect of print design in my role is enhancing in-person customer interactions with our products. Our items have a memorable, tangible quality that doesn’t always translate online, making in-store engagement especially important.
App Design
Waggle's loyal customer base makes most purchases on a mobile device, so it was a logical step to create an app. I worked with an external partner to design and layout the shopping experience via the Waggle app. Since the launch date, the app has received 3,000+ individual downloads.
Black Friday Campaign - Digital Ads & Emails
Black Friday is Waggle’s biggest sale of the year, running for three weeks. I developed over 150 ads for Facebook, Instagram, Google, and YouTube, ensuring a cohesive look across all platforms. The ads featured a mix of text-only designs, lifestyle photos, animations, and overlays on social content, all following a "less is more" approach to maximize impact. Below are a handful of the ads used. Repetition was key to testing various images and copy for effectiveness.
To accompany the paid media promotions, I designed several emails to promote our sale to subscribers. We gave subscribers the option to opt out of these promotional emails in a clever way that recognizes customers are often bombarded at this time.
