At Waggle, I bring the brand to life across every touchpoint—from social feeds and inboxes to retail spaces and live events. I design multi-channel campaigns that span paid and organic social, email marketing, app and website updates, and in-store experiences.
I concept and design multi-channel campaigns spanning paid and organic social, email marketing, app and website updates, and in-store experiences. I lead the design of seasonal catalogs, direct some photoshoots, and create a wide range of promotional materials—building visual systems that translate product stories into compelling brand moments across digital and print.
Beyond campaign execution, I’ve driven foundational brand work, including developing Waggle’s first comprehensive brand guidelines. My goal is to create work that feels elevated, consistent, and unmistakably Waggle.
Black Friday 2025 Campaign - Digital Ads, Store Signage, & Emails
For Waggle’s biggest 2025 sale, I refined last year’s winning strategies and kept the creative direction intentionally simple. I produced 600+ ads across Facebook, Instagram, Google, and YouTube—ultimately delivering our largest and strongest-return campaign yet.
Brand Guidelines
I created Waggle’s first official brand guidelines, defining core elements like typography, color systems, logo usage, photography, iconography, and tone of voice. This comprehensive guide ensures consistency across all touchpoints, from social to packaging, and continues to evolve as the brand grows. I regularly update this document to reflect new campaigns, products, and creative direction.
Campaign Launches
For each product drop, I design and execute a multi-channel campaign—covering email, paid ads, organic social, website/app updates, and in-store materials. I create teaser, launch, segmented, and post-launch emails. On social, I produce carousels, Reel thumbnails, and retail collateral like event headers, stickers, and signage. I also refresh the website and app with updated imagery and copy to ensure a cohesive, engaging experience across all touchpoints.
Paid Ad Design
I create 400+ paid ads per collection drop, varying from text-focused designs, lifestyle imagery, pattern-based sets, and motion graphics. This variety helps test different creative angles and see what resonates best across platforms and audiences.
Email Campaign Design
I design all of Waggle’s email campaigns from teasers and launches to sales, collection showcases, and event promos delivered through Klaviyo to 200,000+ subscribers. I focus on creating a visually engaging experience that blends Waggle’s brand identity with product features and benefits.
