APRIL 2024 - NOW
Marketing Designer, Waggle
Responsible for leading the visual strategy and execution for product launches, promotions, and events, creating designs that drive both revenue and brand loyalty. Work includes high-performing social media ads, email campaigns generating over $1M annually, impactful store signage, and seamless website/app updates. In the process of establishing the company's first comprehensive brand guide. Designed emails and digital ads that contributed to a 193% year-over-year increase in Black Friday/Cyber Monday sales. From animating ads and crafting collection launch email designs to managing print production across multiple store locations, ensures a cohesive brand presence that captivates audiences and elevates their experience. Blends creativity with strategy to make a measurable impact on Waggle’s success.AUGUST 2023 - APRIL 2024
Graphic Designer, Touchpoint Media Agency
Meets design needs for various clients, including Knitwell, USA Hockey, Minnesota Hockey, Ecolab, and more. Follows client brand guidelines for print and digital mediums. Designs monthly magazines for USA Hockey and Minnesota Hockey Journal, reaching thousands of subscribers. Updates HTML and CSS content for client newsletters. Serves as the lead Figma designer for Knitwell, a $6 billion fashion retail group website. Uses Figma to produce wireframe, layout, and animations in collaboration with the client.
OCTOBER 2021 - AUGUST 2023
Hudl Marketing Design Internship
Worked for a global leader in sports analysis technology, collaborated with multiple marketing teams to design for events, conventions, branding, and more. Demonstrated expertise in impactful digital and print materials, including website design, paid media, owned media, email headers, blog headers, and print flyers. Contributed to major marketing initiatives such as the Blitz Coaches Summit, Hudl Week, Texas High School Coaches Association, National Athletic Directors Conference, and talent acquisition campaigns. Recognized as a confident leader, flexible contributor, and relationship builder.
DECEMBER 2022 - CONTRACT
NCAA Women’s Volleyball Championship Vertical Storyteller and Designer
Conceptualized, designed, and illustrated a national championship match day poster for the @ncaavolleyball account that generated 40,000+ likes. Designed visually appealing and on-brand media day backdrops with team colors and logos, which were prominently featured in promotional and jumbotron videos. Produced 15 engaging Tik Toks and Reels for @ncaavolleyball, capturing behind-the-scenes fun and in-game action with players and fans. Demonstrated exceptional content creation skills, accumulating 1.6+ million views on Reels content.
AUGUST 2022 - DECEMBER 2022
Adidas Campus Influencer Wasserman Next Gen
Created a semester-long content calendar and produced social media posts to promote Adidas on the UNL campus. Used Creator IQ to track analytics. Promoted affiliate links to direct followers to purchase Adidas products. Sent posts and captions to Wasserman Next Gen for approval by Adidas to represent their brand. Worked at various Adidas campus events to promote the brand.
FEBRUARY 2020 - NOW
Redbubble Creator
Creates and sells stickers and other products through an e-commerce market using Adobe Illustrator and Photoshop. Received 12,300+ favorites, sold 4,900+ products and profited $5,000+.
JANUARY 2021- OCTOBER 2022
Alpha Xi Delta Rho Chapter External Marketing Director
Was in charge of designing and distributing Alpha Xi Delta’s merchandise. Worked closely with national apparel company 402 Ink to create products for sorority events and branding. Ran the @alphaxideltaunl Tik Tok with 4.5k followers, while producing original and creative content to showcase the sorority’s members.
SEPTEMBER 2020 - AUGUST 2022
Husker Athletics Creative Media Student Intern
Created and edited various social media content for the Husker men’s basketball team. Created and produced the Instagram story for the 2021 men’s basketball season on @huskerhoops. Designed the official 2020 Husker football t-shirt for UNL that was sold in the University’s bookstore, online vendors and Scheels.
MAY 2021- OCTOBER 2021
Wellbeats Marketing & Graphic Design Intern
Worked closely with the marketing team for any graphic design needs. Helped apply new elements of design for a company-wide rebrand. Assisted the head graphic designer with a variety of projects including informational flyers, how-to guides, and blog post headers (and more) using Adobe InDesign, Photoshop and Illustrator.