Touchpoint Media
Touchpoint Media, a media agency based in Minneapolis, Minnesota. I engaged with a variety of clients on several design projects at a time. Clients included Blue Cross Blue Shield, Ecolab, Knitwell, USAHockey, and Minnesota Hockey Journal.
KnitWell Group Website Design
As the lead Figma designer, I designed the inaugural website for the launch of KnitWell Group—a $6 billion retail portfolio that includes Ann Taylor, Chico's, Haven Well Within, Lane Bryant, LOFT, Soma, Talbots, and White House Black Market. The website’s primary goal was to highlight the company’s recent acquisitions and establish a strong corporate brand presence.
USA Hockey Magazine & Minnesota Hockey Journal
USA Hockey has been one of Touchpoint Media's clients for over 20 years. USA Hockey Magazine is one of the largest hockey publications in the nation with over 646,000 subscribers. Touchpoint Media designs 10 issues annually for USA Hockey Magazine.
Minnesota Hockey Journal is the official publication of Minnesota Hockey. It is a supplement to the USA Hockey publication and is sent to hockey players across the entire state. Touchpoint Media designs 10 issues annually for MHJ.
As a designer on both publications, I collaborated closely with editors and photographers to create dynamic layouts that captured the energy of the sport while remaining clean, organized, and reader-friendly. From player profiles to developmental resources and national event coverage, each issue required balancing bold visuals with editorial clarity across multi-page spreads.
Designing for these two legacy hockey publications sharpened my ability to work within brand systems while keeping the look of each story fresh and engaging. I constantly adapted design elements to fit a wide range of content, from youth league features to Olympic-level highlights, always with an eye on storytelling, audience, and visual impact.